Our Brand Guideline

Logo version

The Axtraction.ai logo features a bold red "AX" brandmark paired with a modern "AXTRACTION" wordmark, creating a unified visual identity that is both striking and versatile across light, dark, and transparent backgrounds.

Brandmark

Wordmark

Clear space

Always maintain the integrity of the logo by ensuring clear space around it.

Diagram showing clear space around the logo

Color palette

Brand color
WHITE
HEX: #FFFFFF
JET BLACK
HEX: #252525
BRIGHT RED
HEX: #D92627

Typography

Barlow typefaces
Download Barlow Download icon
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 @#$^&*()
Barlow Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 @#$^&*()
Barlow Medium
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 @#$^&*()
Barlow Semibold

What to avoid

Always use the Axtraction Ai logo in its original state. These examples illustrate various violations of the rules:

1. Don't recolor the logo

A logo shown in the wrong color

2. Don't rotate the logo

A logo shown rotated

3. Don't add anything to the logo

A logo shown with extra elements added

4. Don't skew the proportions

A logo shown skewed and distorted